Dr. Erkeda is joined by Dr. Dana Corriel, she is an internist by training as well as a successful entrepreneur. As a medical practitioner who’s taken the traditional route to where she is now, Dr. Corriel is now devoted to using her business skills to help promote the autonomy of doctors and practitioners. She’s already launched her own venture called SoMeDocs to help medical students and seasoned doctors promote themselves and their areas of expertise.
The Power of Entrepreneurship
Entrepreneurial skills are underrated skills acquired in the medical field. A lot of students and experts neglect the entrepreneurial side of being in the medical field. While it is one achievement to be a professional, there is also the factor of gaining clients or patients that avail your services. For Dr. Corriel, her goal is to ensure that medical services are marketed properly to potential patients and clients. It’s an underlying skill that she wishes a lot of practitioners would acquire in order for them to have a better grasp into the field, whether it’s inside their 9 to 5 job at the hospital or on their off days at home.
Circling back on grasping ways to expand a professional’s medical expertise, the high impact of social media in this day and age has converted the platform for service-curated avenues. Dr. Corriel’s SoMeDoc platform has allowed medical experts to promote themselves and properly market themselves for patients who seek advice or guidance online. For the students or even professionals who may take this route, some essentials include the knowledge of the market, the “out-of-the-box” perspective, and building your own space. It is also worth noting that branding plays a crucial role when you do a more social media approach to your practices.