The ProspectiveDoctor Podcast

How Media Can Help Healthcare

Erkeda DeRouen talks to Dr. Liudmilla Schafer who is an award-winning oncologist, associate professor, speaker, business coach, and the founder of The Doctor Connect. Today, she talks about how the media can be utilized to help improve healthcare.

[01:22] Introducing Dr. Liudmilla Schafer

[03:59] The Doctor Connect

[10:55] Advocating for patients through media

[13:36] Media training for physicians

[17:04] What Dr. Schafer would do differently

About The Doctor Connect

The Doctor Connect was founded by Dr. Liudmilla Schafer to help bridge the gap between communities and healthcare organizations. As a television program and podcast, it helps educate both patients and caregivers on how to navigate the healthcare system. As a platform, it’s a way for other physicians and medical trainees to talk about their advocacies and passions. Dr. Schafer wants healthcare professionals to be recognized for their credentials and expertise through The Doctor Connect.

Of course, patient consultations always involve information dissemination but speaking about issues outside of the clinic or hospital helps reach more people. Medical practitioners are able to share their talents on a bigger scale.

Media and Healthcare

Most physicians and medical students do not receive any media, business, or communication training so they may not know how to best present themselves. There’s also a lot of false information circulating online. General media training can be helpful, but it’s important to keep in mind that a medical approach should be easy to understand. Always use credible sources and provide specific tips.

If you have a specific message, be clear and detailed about it. You may also try to reach out to established media organizations so you can amplify your advocacy.

Reach out to Dr. Liudmilla Schafer through Instagram, Twitter, or LinkedIn. Visit thedoctorconnect.org for more information about the platform. Got questions, feedback, or suggestions? Send a message to Dr. Erkeda DeRouen’s Instagram or MedSchoolCoach’s Instagram.

Erkeda DeRouen

Dr. Erkeda DeRouen is a graduate of Hampton University with a B.S. in Biological Sciences, followed by completing medical school at the Boston University School of Medicine. She then completed residency at The University of Maryland Family and Community Medicine Program. After that, she worked at an underserved community health center, and currently is an Associate Medical Director of a telemedicine company. She recently became one of the first 1,000 lifestyle medicine certified physicians in the world! Her areas of interest include: health equity and eliminating health disparities, service of underserved populations, HIV management, transgender care, mentorship, and lifestyle medicine.

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